Product in its natural habitat

Following the succes of the new workspace and retail environment of B/S/H/ Huishoudapparaten at Park 20|20, D/DOCK was asked to re-design the showrooms of Bosch, Siemens and Neff and the connecting ‘Market Square’. The lifestyle of the consumer is key to this design – so leading the largest producer of household appliances in Europe to move away from the traditional product presentation. The aim was to bring the product back to its natural habitat: the living environment of the consumer. In order to do so, D/DOCK created three different residential settings fitting the three different brand DNAs. Everyday rituals are displayed together with the corresponding products, bringing the individual brands to life.

Project details

  • Client | B/S/H/ Huishoudapparaten
  • Contractor | D/DOCK
  • Function | Showroom
  • Location | Amsterdam
  • Surface | 2500 m2
  • Design | 2015
  • Completion | 2015
  • My role | Drawings