BOSCH SIEMENS, HOOFDDORP
Product in its natural habitat
Following the succes of the new workspace and retail environment of B/S/H/ Huishoudapparaten at Park 20|20, D/DOCK was asked to re-design the showrooms of Bosch, Siemens and Neff and the connecting ‘Market Square’. The lifestyle of the consumer is key to this design – so leading the largest producer of household appliances in Europe to move away from the traditional product presentation. The aim was to bring the product back to its natural habitat: the living environment of the consumer. In order to do so, D/DOCK created three different residential settings fitting the three different brand DNAs. Everyday rituals are displayed together with the corresponding products, bringing the individual brands to life.
Project details
- Client | B/S/H/ Huishoudapparaten
- Contractor | D/DOCK
- Function | Showroom
- Location | Amsterdam
- Surface | 2500 m2
- Design | 2015
- Completion | 2015
- My role | Drawings